AI Productivity Gains Are Failing to Deliver Real Value

AI Productivity Gains Are Failing to Deliver Real Value

Employees may be saving hours each week using AI, but much of that time is being lost to correcting errors, rewriting content, and double-checking outputs, according to new global research from Workday. The report, Beyond Productivity: Measuring the Real Value of AI, finds that while AI tools are delivering clear productivity gains, many organisations are failing to capture…

The boom in phygital marketing and the return of real experiences as a key strategy

The boom in phygital marketing and the return of real experiences as a key strategy

FOTOARTE: MERCA2.0 Phygital marketing—the blend of physical experiences and digital elements powered by artificial intelligence—is emerging as one of the most influential trends of 2026. According to the Artlist AI Trend Report 2026, leading brands have identified that digital saturation is driving fatigue, and consumers now place greater value on experiences that feel authentic, in-person,…

If AI can’t hear you, it can’t help you: why clear audio drives real productivity

If AI can’t hear you, it can’t help you: why clear audio drives real productivity

Selecting the right audio technology that builds bridges between people-led teams and AI agents is a strategic move in today’s AI-powered workplace. It shapes how teams connect, create, and become more productive. Collaboration technology must do more than enable conversations, it must empower every participant to contribute equally, regardless of location, while ensuring AI tools…