Majority of Marketers Are Already Optimizing for AI-Generated Search Answers as Google Query Volume Hits an All-Time High, SEO Essex Analysis Finds

Majority of Marketers Are Already Optimizing for AI-Generated Search Answers as Google Query Volume Hits an All-Time High, SEO Essex Analysis Finds

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An SEO Essex analysis of public data finds that with generative AI transforming search behavior and Google queries at an all-time high, 73% of marketers now prioritize content for AI-generated answers (Interactive Advertising Bureau, 2026), and local businesses that adapt their content for AI visibility stand to gain a competitive edge over those that don’t….

How GSC’s branded query filter changes SEO reporting and analysis

How GSC’s branded query filter changes SEO reporting and analysis

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In November 2025, Google solved a persistent SEO reporting challenge: separating branded from non-branded search performance directly in Google Search Console (GSC). The feature is now fully rolled out to eligible properties. For years, we’ve relied on regular expression (regex) filters, custom dashboards like Looker Studio, or third-party tools — approaches that were often inconsistent…