Circana Releases New Research Proving the Business Value and Incrementality of Influencer Marketing

Circana Releases New Research Proving the Business Value and Incrementality of Influencer Marketing

New report finds 75% of brands have room to scale influencer investment and drive additional growth Chicago, June 22, 2026 (GLOBE NEWSWIRE) — Circana LLC today announced the release of new insights from its latest report, The Value of Influence. The research provides a market-backed view of how influencer marketing drives measurable business outcomes and…

AI’s Next Challenge Is Proving the Payoff

AI’s Next Challenge Is Proving the Payoff

Editor’s Note: Welcome to Prompt, your weekly briefing on the shifting AI landscape. We provide an analytical look at the week’s biggest developments, paired with a curated roundup of the stories that actually matter.  AI spending remains strong, but the industry conversation is shifting from capability and experimentation toward ROI, operational complexity and accountability. Now, the industry…

The WWE’s leap into generative AI is already proving embarrassing

The WWE’s leap into generative AI is already proving embarrassing

The WWE’s turn into AI has not been fruitful so far. The company recently pulled an AI-altered video offline that showed one of its champions wearing a belt from a rival promotion, including the rival’s logo. It has failed to use AI recently in writing as the software is unable to understand certain intricacies in…