New Xbox boss Asha Sharma promises not to flood its games with “soulless AI slop”

New Xbox boss Asha Sharma promises not to flood its games with “soulless AI slop”

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The new head of Xbox has aimed to squash fears that her arrival could spearhead a rise in the use of generative AI among its games, offering a promise to “not chase short-term efficiency”. Microsoft Gaming CEO Asha Sharma, who steps into the role following the departure of longtime boss Phil Spencer, comes directly from…

Take-Two promises Gen AI has “zero part” in Rockstar’s GTA 6

Take-Two promises Gen AI has “zero part” in Rockstar’s GTA 6

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Rockstar’s highly-anticipated Grand Theft Auto 6 will not feature any Generative AI. That’s coming from Take-Two head Strauss Zelnick, who assured the GTA community that the controversial tech has “zero part in what Rockstar is building”. To see this content please enable targeting cookies. Manage cookie settings Zelnick was talking with Eurogamer’s sister site gamesindustry.biz…