This article is for people with little to no programming experience who want to try making games using AI. By reading this, you will understand the scope of what to delegate to AI and how to choose production tools, making it easier to decide on a starting method that suits you. When you search for…
There used to be a time when video was one of the most costly marketing expenses. One product video meant a crew, rentals, editing time, and then additional editing time for the client’s requests for changes. There’s some math that’s changed as businesses are making the same amount of video or more but investing a…
Artificial intelligence can produce creative work faster than ever, but organisations risk accelerating existing – and new – problems unless they redesign the processes surrounding it. That was one of the central messages to come out of ‘The Role of AI in Creative Production,’ a webinar hosted by Williams Lea and Prolific North. The discussion…
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This article is intended for business owners and marketing managers who are considering introducing generative AI into their video production. “Veo or Runway, which one is better?”—people often start with tool selection when it comes to AI video. However, the first thing you should decide is not the tool, but which processes will provide business…
Customer communication has always carried a hidden production cost. A promotional email may look simple when it reaches an inbox, but creating it can involve a brief, copywriting, layout decisions, brand checks, revisions, testing, and a final handoff to the sending platform. For a large marketing department, those steps…
Image: invideo Sponsored by invideo. Tech My Money independently fact-checked and edited this guide to AI tools for film production for accuracy, limitations, and reader value. AI tools for film production now cover nearly every stage between an early script and a finished master. However, a storyboard generator, a motion-capture service, and a color-matching plugin…
The StarAI project, an AI Agent creation tool, is further expanding the application scope of AI content production tools. Through continuous iteration of products and business, StarAI has gradually evolved from its early focus on AI short drama production to form an AI Agent workflow covering multiple core links of short drama production, and is…
Virtual production revolutionised filmmaking, replacing traditional methods with real-time rendering, LED volumes and virtual workflows that blurred the line between physical and digital production. A further shift is now emerging: artificial intelligence (AI). Whilst AI has long supported human work across many sectors, in virtual production it is increasingly embedded within the pipeline itself, enabling…
“The mistake many organizations make is preparing AI for production without preparing production for AI.” A pilot can succeed with limited users, narrow workflows and close supervision. Production is different. Production introduces volume, concurrency, exceptions, outages, retries, partial failures, support queues and business pressure. AI agents will encounter all of that, and they will do…
AI creative workflow platforms are changing campaign production by helping teams move from idea to publish-ready assets in a shorter, more connected process. Instead of treating image generation, video creation, audio, mockups and design review as separate jobs, teams can now bring more of that work into one coordinated production environment. For marketing teams, agencies…
