Influencer Marketing Strategist Polina Zueva On How Brands Should Approach Creator Partnerships In 2026
Influencer marketing, as Polina Zueva sees it, is no longer a discipline that can afford to sit at the edges of a brand’s marketing stack. After nearly a decade of working across platforms, agencies, and global brands, and a formative period inside TikTok itself, Polina has built her career around the argument that creator partnerships…
