Polina Petrova: Why soft skills matter in open-source collaboration

Polina Petrova: Why soft skills matter in open-source collaboration

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People working on open-source projects should develop empathy, cooperation and creativity alongside their technical skills, international expert Polina Petrova said in an interview at the 2026 World Internet Conference (WIC) Wuzhen Summit. Petrova, a WIC Global Youth Leader and a legal and ethics authority expert in new technologies at the Law and Internet Foundation, said…

Influencer Marketing Strategist Polina Zueva On How Brands Should Approach Creator Partnerships In 2026

Influencer Marketing Strategist Polina Zueva On How Brands Should Approach Creator Partnerships In 2026

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Influencer marketing, as Polina Zueva sees it, is no longer a discipline that can afford to sit at the edges of a brand’s marketing stack. After nearly a decade of working across platforms, agencies, and global brands, and a formative period inside TikTok itself, Polina has built her career around the argument that creator partnerships…