Measuring productivity purely by AI token usage misses the point. There are far better metrics to monitor.

Measuring productivity purely by AI token usage misses the point. There are far better metrics to monitor.

(©Karola G – canva.com) The conversation about AI and enterprise productivity has drifted into a peculiar place. Organizations that spent years refining outcome-based performance frameworks are now, in some cases, reverting to curious metrics as a measure of an employee’s “productivity.” Not how much code they write or how many customer resolutions they manage –…

Analysts Predict a Turning Point for Digital Assets in 2026

Analysts Predict a Turning Point for Digital Assets in 2026

Predictions about the future of digital assets have become increasingly ambitious as 2026 approaches. Investors seeking to understand the latest market trends often compare research reports, follow industry experts, and read publications such as Coinspot media to gain a broader perspective on where the sector may be heading. Among the most discussed forecasts is the…

BrightEdge Data: AI Search is Reaching a Tipping Point – by End of 2026 Most Online Customers will be AI Agents

BrightEdge Data: AI Search is Reaching a Tipping Point – by End of 2026 Most Online Customers will be AI Agents

SAN MATEO, Calif., April 08, 2026 (GLOBE NEWSWIRE) —  BrightEdge, the global leader in AI-powered enterprise performance marketing and SEO, today released data revealing AI agent requests reached 88% of human organic search activity, a level nearly matching human search and signaling a fundamental shift in how customers find and evaluate brands online. AI agents…

QFEX 2026 Positions Doha as a Global Meeting Point for Fintech, Innovation, and Digital Transformation

QFEX 2026 Positions Doha as a Global Meeting Point for Fintech, Innovation, and Digital Transformation

As global financial systems continue to evolve under the pressure of digitalization, regulation, and technological disruption, QFEX – Qatar Fintech Expo 2026 returns for its third edition as one of the region’s most influential platforms shaping the future of finance, technology, and innovation.   Scheduled to take place on April 28–29, 2026 at Kempinski Marsa…

2026: A turning point for practical, connected innovation in agriculture

2026: A turning point for practical, connected innovation in agriculture

Australian growers are facing increasing pressure to produce more with less, as rising input costs, climate volatility, labour constraints and growing expectations around sustainability continue to intensify. Against this backdrop, Syngenta ANZ managing director, David Van Ryswyk says the company is turning its focus to the next frontiers in farming, advancing innovation across its global…

As creator economy reaches inflection point, GCC must rethink strategies

As creator economy reaches inflection point, GCC must rethink strategies

In 2021, brands globally invested $13.9 billion in creator partnerships. By 2025, that figure will reach $37 billion—growth that outpaces the broader media industry by a factor of four. This is not incremental change but a structural reallocation of marketing capital, and it carries profound implications for how brands and agencies in the GCC approach…

Is your omnichannel strategy missing the point?

Is your omnichannel strategy missing the point?

Online and offline shopping is blurring. Carly Johnson of Momentum Worldwide explains why the key to winning shoppers is understanding how they move between channels. Shoppers “appreciate that different channels solve different needs at different moments,” says Johnson (Jazael Melgoza/Unsplash) Omnichannel marketing has been considered the gold standard for brands navigating an increasingly fragmented media…

Digital friction is quietly crippling UK productivity, and AI could be the turning point

Digital friction is quietly crippling UK productivity, and AI could be the turning point

Digital friction has become a major drag on productivity. Whether it is a failed authentication loop or a screen freezing just before a deadline, these everyday issues now carry outsized consequences. And in the UK, where businesses are under pressure to lift output in a difficult economic environment, unreliable technology has moved past being a…

ITM 2026: The Meeting Point Of Green Transformation And The Digital Future In The Textile Industry

ITM 2026: The Meeting Point Of Green Transformation And The Digital Future In The Textile Industry

ISTANBUL, Turkey — January 15, 2026 — Shaping the transformation of the textile industry, the ITM 2026 International Textile Machinery Exhibition is set to lead the sector into the future with a strong focus on sustainable production and digital technologies. From environmentally friendly machinery to smart manufacturing systems, from energy-efficient solutions to artificial intelligence–supported applications,…

2026 marks turning point for Nigeria’s tech ecosystem on regulation, innovation

2026 marks turning point for Nigeria’s tech ecosystem on regulation, innovation

Nigeria’s tech and startup ecosystem is positioned for a pivotal year in 2026 characterised by steady digital economy expansion, deeper regulation, and a shift from rapid growth to sustainable, value-driven innovation. According to multiple industry reports, Nigeria’s digital economy is projected to reach $18.3 billion in revenue by 2026 driven by increased adoption of artificial…