MTM report finds 80% of Canadians consume digital audio as podcasting surges

MTM report finds 80% of Canadians consume digital audio as podcasting surges

Digital audio listening is now a dominant daily habit for many Canadians, according to the latest data release from the Media Technology Monitor (MTM). In its latest report, Volume Up: Online Audio Overview 2026, MTM says online audio content is capturing record audiences in Canada, propelled by surging podcast popularity and widespread smartphone use. The…