Political podcasts increasingly look and function like television. Distributed through YouTube and available on connected TVs, they compete with cable and broadcast news for political attention — raising a consequential question for the television business: Are advertising dollars leaving for the newer, sexier medium? TheWrap’s findings suggest that, at least for now, the growth of…
New Capability Lets Advertisers Target Content by Audience Demographics, Media Behavior and Purchase Intent NEW YORK, September 10, 2026–(BUSINESS WIRE)–Triton Digital, the global technology and services provider to the digital audio, podcast and broadcast radio industries, today launched Demos+ Demographic Targeting, a new content targeting capability built on Demos+, the company’s survey-based podcast audience measurement…
[August 20, 2026] Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, released today its Q2 2026 U.S. Podcast Ranker, which shows a marketplace in motion as mid-term elections, creator-driven discovery, and habitual comedy consumption…
NEW YORK, NEW YORK – OCTOBER 03: (L-R) Yomi Adegoke, Min Jin Lee, and Jennette McCurdy attend The Future of Audiobooks Event with Spotify 2023 on October 03, 2023 in New York City. (Photo by Noam Galai/Getty Images for Spotify ) According to a survey conducted by Edison Research and Triton Digital, half of all…
Sangeeta Pillai is the creator/host of the Masala Podcast, which has won multiple British Podcast Awards in 2020, 2021, 2022 and 2023. Her show’s growth and momentum are a small scale example of those same attributes in the entire industry. Sangeeta Pillai Triton Digital®, the global technology and services provider to the digital audio, podcast,…
Adobe has introduced AI-powered PDF tools, a productivity agent, podcast creation features and interactive sharing through Acrobat, aiming to help creators and businesses generate, manage and …
Triton Digital’s Podcast Metrics Demos+ Data Integration Enables Comprehensive Insights for All Podcast Shows and Networks Included in Triton’s Podcast Download Data NEW YORK – April 27, 2026 – Nielsen today announced a new collaboration with Triton Digital® to integrate Triton Digital’s Podcast Metrics Demos+ into Nielsen’s cross-media planning tool, Nielsen Media Impact (NMI). Through…
Global advertising body the IAB and PwC have released their ‘2025 Internet Advertising Revenue Report‘, which tracks a 13.9% increase in those revenue last year to $294.6bn – a record total. Within that, social advertising revenues grew by 32.6% to $117.7bn, and are now 40% of alll digital advertising. Digital video was up 25.4% to…
[April 02, 2026] Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, today announced that NBC Sports has selected Triton Digital to power key components of its podcast and digital audio infrastructure. Through a suite of Triton technologies, NBC Sports will leverage advanced hosting, monetization, audience measurement,…
Hosting, monetization and measurement tools will aid its sports podcasts From the Radio World “Who’s Buying What” page: NBC Sports has selected Triton Digital for components of its podcast and digital audio infrastructure. A release said that NBC Sports will make use of Triton’s hosting, monetization and audience measurement tools. “Working alongside Triton Digital allows us to better…
