NDTV’s digital lead strengthens cross-platform play for advertisers

NDTV’s digital lead strengthens cross-platform play for advertisers

New Delhi: NDTV has cited strong performance across key digital news metrics, including YouTube video consumption, Comscore website reach and Reuters Institute rankings, as it looks to build a stronger cross-platform proposition for advertisers and agencies. As news investments are increasingly being judged across screens and formats, agencies are looking at video scale, repeat reach,…

Former Havas Play influencer lead joins SocialChain

Former Havas Play influencer lead joins SocialChain

Manchester-founded integrated social agency SocialChain, now part of the Brave Bison Group, has appointed Sophie Berman as head of influencer as the business “accelerates the expansion of its creator marketing capabilities and scales its end-to-end influencer offering.” Berman joins from Havas Play UK where she was head of talent and influencer, and brings extensive experience…

Xbox files for patent to have AI helpers play games for you

Xbox files for patent to have AI helpers play games for you

Great minds think alike, as do the biggest gaming brands around. After it came to light earlier this year that Sony had applied for a patent for AI-generated “ghost” players to help out actual players, a patent application for something eerily similar from Xbox maker Microsoft has recently been published. As spotted by Tech4Gamers and…

“I don’t want to play them:” 10% of the top Steam Next Fest demos admit to using generative AI

“I don’t want to play them:” 10% of the top Steam Next Fest demos admit to using generative AI

Steam Next Fest should be a celebration of upcoming indie games; a festival of free demos and gaming opportunity. It should be a time to furnish your wishlist and check out new genres. A weird match-three game with an indecipherable narrative? That’s Titanium Court alright. A raccoon playing a coin pusher roguelike? Raccoin is for…

Google Blocked 1.75M Harmful Apps From Play Store in 2025

Google Blocked 1.75M Harmful Apps From Play Store in 2025

Generated with Google Gemini. Google relied on expanded AI-driven review systems and stronger front-end controls to block more than 1.75 million policy-violating apps from reaching Google Play in 2025. It also banned more than 80,000 developer accounts tied to attempts to publish harmful software, showing the volume of abuse targeting the Android ecosystem. The figures…

Sarvam AI’s Indus app quietly hits Play Store and App Store: Features, benefits and more

Sarvam AI’s Indus app quietly hits Play Store and App Store: Features, benefits and more

Sarvam AI is a Bengaluru-based technology company that recently gained attention after claiming its model performed better than ChatGPT. The company is also known for building its own large language models entirely in India. Now, the AI firm has entered the consumer market with a new product called Indus. It has launched Indus as an…

PlayStation State of Play Feb 2026: God of War, Silent Hill, MGS & More

PlayStation State of Play Feb 2026: God of War, Silent Hill, MGS & More

One week after the first Nintendo Direct of 2026, Sony Interactive Entertainment aired its first State of Play of the year. The presentation ran for more than 60 minutes and focused on PlayStation 5, while confirming several PC and multiplatform releases. The broadcast delivered new trailers, release dates, playable demos, remasters, ports, DLC, service updates,…