The boom in phygital marketing and the return of real experiences as a key strategy

The boom in phygital marketing and the return of real experiences as a key strategy

Byadmin

FOTOARTE: MERCA2.0 Phygital marketing—the blend of physical experiences and digital elements powered by artificial intelligence—is emerging as one of the most influential trends of 2026. According to the Artlist AI Trend Report 2026, leading brands have identified that digital saturation is driving fatigue, and consumers now place greater value on experiences that feel authentic, in-person,…