In today’s digital-first economy, brands have access to more consumer data than ever before. Yet having data is not the same as understanding people. Organizations often struggle to translate large volumes of customer information into meaningful marketing strategies that resonate with real audiences. This challenge has fueled the rise of AI-powered audience modeling, helping marketers…
Making use of AI personas as therapist-supervisors can be helpful to both newbie and experienced therapists. getty In today’s column, I examine in-depth the use of AI personas to craft synthetic or simulated therapist-supervisors that can be used by mental health therapists and researchers for training and research in the domain of psychology and cognition….
Hakuhodo has rolled out its ‘Virtual Sei-katsu-sha’ (‘Virtual living person’) platform globally, as brands seek faster and more insight-driven ways to understand consumer behaviour. The AI-powered solution combines Hakuhodo’s proprietary sei-katsu-sha research, client data and marketing expertise with generative AI to create virtual consumer personas that reflect real needs, emotions and behaviours across markets. The platform…
