SAG-AFTRA Contract Lets Game Developers Hire Performers for Pitches – Gaming.net

SAG-AFTRA Contract Lets Game Developers Hire Performers for Pitches – Gaming.net

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SAG-AFTRA introduced a contract on November 5, 2026 that lets eligible game developers hire professional voice and motion performers for private pitch material before a project is fully financed. The Pre-Funding Pitch Interactive Media Agreement covers demos, vertical slices, trailers, teasers, sizzle reels and playable prototypes created solely to solicit production funding. “This agreement allows…

Anteriad: B2B Strategies That Separate Top Performers from the Rest

Anteriad: B2B Strategies That Separate Top Performers from the Rest

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Key Takeaways High-performing B2B marketers are separating themselves through stronger data foundations, buying group implementation, and more sophisticated measurement practices. The report also shows that full-funnel attribution, campaign agility, and tighter CFO alignment correlate with better marketing outcomes and stronger revenue impact. An annual report from Anteriad uncovers the key challenges and opportunities that many B2B marketers face…