Adobe acquires PeakXV-backed AI startup Rilo to expand marketing automation

Adobe acquires PeakXV-backed AI startup Rilo to expand marketing automation

Adobe has acquired Peak XV backed- artificial intelligence startup Rilo, as the US software major looks to expand AI-powered workflow automation for enterprise marketers. The acquistion comes within a year of Rilo being founded. The financial terms of the transaction were not disclosed. Rilo cofounder Dhruv Jaglan announced the acquisition in a LinkedIn post, saying…