Jaquie Pantoja on why humanity is “essential” to healthcare comms in 2026
From fragmenting discovery journeys and waning organic traffic to the impact of generative AI on patient interactions with healthcare professionals (HCPs) and brands, the healthcare and pharma space is facing an array of unique challenges as we move into 2026. Jaquie Pantoja, Digital Account Director at Curious Health, lays out how marketers in pharma and…
