Winterberry Group Sees Brands Rapidly Adopting AI to Support Performance Marketing Efforts—with Overwhelming Majority Seeing Gains

Winterberry Group Sees Brands Rapidly Adopting AI to Support Performance Marketing Efforts—with Overwhelming Majority Seeing Gains

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NEW YORK, June 03, 2026 (GLOBE NEWSWIRE) — A new U.S. research report sees brands and their agencies adopting artificial intelligence (AI)-driven processes and techniques at rapid levels to drive performance-oriented aims in marketing — and achieving significant boosts in customer acquisition, incremental sales and retail traffic as a result. “AI is both disruptive and…

GDC survey reveals layoffs up 6%, 36% of industry using AI, and overwhelming support for unionisation in the US

GDC survey reveals layoffs up 6%, 36% of industry using AI, and overwhelming support for unionisation in the US

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The Game Developers Conference, now rebranded as the GDC Festival of Gaming, has released its 2026 State Of The Game Industry survey, revealing a broad range of insights from professionals across different sectors. The survey was run by GDC operator Informa in partnership with research firm Omadia, supported by the editorial team at Informa outlet…