Sentius outlines its approach to AI and unveils GSO search model – Campaign Brief

Sentius outlines its approach to AI and unveils GSO search model – Campaign Brief

January 20 2026, 11:47 am | BY Ricki Green | No Comments Sentius has outlined its stance on AI and unveiled a new tool designed for the age of conversational search. The Generative + Search Optimisation (GSO) model helps brands become recognised as authoritative sources across AI platforms like ChatGPT, Google SGE, Gemini, and Perplexity….