Majority of Marketers Are Already Optimizing for AI-Generated Search Answers as Google Query Volume Hits an All-Time High, SEO Essex Analysis Finds

Majority of Marketers Are Already Optimizing for AI-Generated Search Answers as Google Query Volume Hits an All-Time High, SEO Essex Analysis Finds

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An SEO Essex analysis of public data finds that with generative AI transforming search behavior and Google queries at an all-time high, 73% of marketers now prioritize content for AI-generated answers (Interactive Advertising Bureau, 2026), and local businesses that adapt their content for AI visibility stand to gain a competitive edge over those that don’t….

Technical SEO for generative search: Optimizing for AI agents

Technical SEO for generative search: Optimizing for AI agents

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Technical SEO extends beyond indexing to how content is discovered and used, especially as AI systems generate answers instead of listing pages. For generative engine optimization (GEO), the underlying tools and frameworks remain largely the same, but how you implement them determines whether your content gets surfaced — or overlooked. That means focusing on how…