Companies like Meta and IBM are exploring explore how AI can hyper-personalize ads, drawing from our chat histories, playing to our unique fears and vanities. A billboard tries to sell you something. So does a used car salesman. But no matter how smooth the pitch, you’re quite aware of the profit motive, and you can…
There are many different forms of AI, and it is used in everyday items such as spam email filters, facial recognition systems and video games. But concerns have been raised about the newest kind of AI released to the public – generative AI and large language models (LLMs). These systems are able to respond to…
Microsoft are telling the world that the sooner we all switch to using generative AI tools in our day-to-day lives, the sooner we will 10x ourselves. Yet the corporation are still only finding haphazard pick up by videogame developers, including some of their own studios. As executive producer Susan Kath tells me, the Elder Scrolls…
