Why Operational Friction Is Slowing Influencer Marketing Growth
In 2025, the global Influencer Marketing market was estimated to exceed $32 billion. Jennifer Quigley-Jones By C200 member Jennifer Quigley-Jones Influencer marketing is a core media channel and a cross-functional discipline touching brand, performance, PR, and product. In 2025, the global Influencer Marketing market was estimated to exceed $32 billion, representing 35% year-over-year growth. With…