Why Operational Friction Is Slowing Influencer Marketing Growth

Why Operational Friction Is Slowing Influencer Marketing Growth

In 2025, the global Influencer Marketing market was estimated to exceed $32 billion. Jennifer Quigley-Jones By C200 member Jennifer Quigley-Jones Influencer marketing is a core media channel and a cross-functional discipline touching brand, performance, PR, and product. In 2025, the global Influencer Marketing market was estimated to exceed $32 billion, representing 35% year-over-year growth. With…

Fleet Advantage: Fleets Embrace Generative AI, but Data Problems Limit Operational Gains

Fleet Advantage: Fleets Embrace Generative AI, but Data Problems Limit Operational Gains

New Fleet Advantage research shows generative AI adoption has exploded among private fleets. But poor data integration and weak ROI tracking are preventing fleets from unlocking AI’s full operational and financial value. Generative artificial intelligence has rapidly become a mainstream tool among private fleets. But weak data infrastructure and limited measurement capabilities are keeping many…

2026 fleet AI study: Data integration, TCO blind spot, slow operational AI, Fleet Advantage finds

2026 fleet AI study: Data integration, TCO blind spot, slow operational AI, Fleet Advantage finds

Private fleets have rushed to adopt GenAI for back-office convenience (87.1%), but this enthusiasm is creating a critical operational “execution gap,” according to a new Fleet Advantage survey on how carriers are using AI. Key takeaways AI execution gap: Fleet Advantage’s 2026 Use of AI in Fleets survey documents a massive, industry-wide “execution gap” as fleets…

AI Agents Are Becoming Operational Infrastructure

AI Agents Are Becoming Operational Infrastructure

Editor’s Note: Welcome to Prompt, your weekly briefing on the shifting AI landscape. We provide an analytical look at the week’s biggest developments, paired with a curated roundup of the stories that actually matter.  The next phase of AI isn’t just about models. It’s about agents becoming operational. AI agents are moving from experimentation into…

Two Chefs Running Solo Cooking Companies Tap AI for Operational Help

Two Chefs Running Solo Cooking Companies Tap AI for Operational Help

An hour before a recent private cooking class, chef and solopreneur Meenu Bhasin got a message: one of the children attending had a severe egg allergy. Two of her planned recipes required eggs. Loading audio narration… “They said, if you want to cancel, we understand,” Bhasin told Business Insider. “But I’m not going to do…

Miles Clements: Balancing financial metrics with operational health, the art and science of investing in AI, and why coding tools are the battleground for productivity

Miles Clements: Balancing financial metrics with operational health, the art and science of investing in AI, and why coding tools are the battleground for productivity

Key Takeaways Focusing solely on financial metrics can obscure deeper issues within a business. Successful investing combines scientific valuation with artistic judgment. Evaluating AI companies requires understanding the transient nature of technology versus the enduring nature of revenue. The time to value and durability of value are critical for AI company success. Coding tools in…

Top AI Tools for Operational Intelligence

Top AI Tools for Operational Intelligence

Operational intelligence has become a critical capability for organizations operating complex digital systems. Modern businesses generate continuous streams of operational data from applications, infrastructure, services, and business processes. Monitoring these signals is no longer enough; teams must interpret them quickly, understand their relationships, and respond before small anomalies escalate into operational disruptions. For many years,…

Agentic AI marks new operational phase for financial…

Agentic AI marks new operational phase for financial…

Financial services providers are moving away from pilots and proofs of concepts towards scaled, operational deployment, according to panellists at Microsoft AI Tour London.   We are now experiencing the agentic wave of AI, according to Christian Sarafidis, financial services leader for Europe, the Middle East and Africa at Microsoft. Rather than viewing AI as a bolt-on productivity tool, he framed it…