Generative AI Could Spawn NIL Lawsuits Over Deepfakes in Sports
The growing pervasiveness of generative AI is creeping further into the sports and entertainment world, raising the prospect of athletes, coaches and other figures bringing NIL, right of publicity and intellectual property lawsuits over deepfakes and other AI-generated misuses. A couple of weeks ago, the White House posted on TikTok a video clip showing an AI-altered Ottawa…
