Why Brand and Performance Should Stop Fighting ft. Nick Fairbairn of Chime
Brand or performance? That’s the wrong question for marketers to ask, according to Nick Fairbairn. Live from the Marketing Vanguard stage at Brandweek 2026 in Atlanta, Jenny Rooney sits down with Chime SVP of Growth Nick Fairbairn to unpack why brand lift and direct-response accountability belong in the same system. They also discuss why buying…
