Mobile neuromarketing research lab launches in Ohio | News

Mobile neuromarketing research lab launches in Ohio | News

Byadmin

US – Behavioural insights startup Neurovantage has developed a mobile neuromarketing research lab, using the iMotions platform. Researchers can use the units to conduct biometric and AI-based consumer research at locations including events, workplaces and healthcare facilities. The iMotions behaviour research software platform synchronises and analyses biometric data. It is used by organisations to access…

Neuromarketing Guide: How Brands Measure Consumer Reactions

Neuromarketing Guide: How Brands Measure Consumer Reactions

Byadmin

Customers make purchasing decisions up to seven seconds before they’re consciously aware of it—yet traditional marketing research relies entirely on what people say they think. This disconnect helps explain why 95% of new products fail despite extensive focus group testing, and why consumers often buy products they claim they’d never purchase. For Shopify merchants, neuromarketing research…