Chinese gaming giant NetEase has issued a statement flatly denying that it’s abandoning generative AI use during game development and telling its studios not to use the technology anymore. In an interview with Eurogamer yesterday, industry veteran Suda51 claimed that not using AI “started as a NetEase policy for all their companies”, and that NetEase…
A Netease spokesperson has told Eurogamer that statements made by Suda 51 on its generative AI policy are not correct, and that the company continues to work with the technology. The spokesperson has also pointed to an upcoming GDC talk hosted by Netease covering generative AI.”The assertion that NetEase Games has closed an AI department…
With almost every major games publisher and parent company talking excitedly about generative AI and the opportunities it could bring, I was taken aback this morning to see talk on my social media feed about NetEase reportedly scrapping a division dedicated to gen-AI and telling employees they were no longer allowed to use it. Unconventional,…
