WPP Enterprise Solutions signs multi-year deal with AWS to scale AI across marketing and commerce

WPP Enterprise Solutions signs multi-year deal with AWS to scale AI across marketing and commerce

Byadmin

New Delhi: WPP Enterprise Solutions, the global business transformation operating unit of WPP, announced that it has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS).  The agreement accelerates how enterprise brands close the gap between AI experimentation and scaled business impact across commerce, customer experience and marketing operations. The prevalence of…

Avid announces a multi-year strategic partnership with Google Cloud to integrate generative & agentic AI

Avid announces a multi-year strategic partnership with Google Cloud to integrate generative & agentic AI

Byadmin

Avid has announced a multi-year strategic partnership with Google Cloud to integrate generative and agentic AI into its creative tools. The agreement aims to transform video editing into an intelligent, AI-assisted experience. According to Avid, the integration will automate time-intensive tasks, helping teams deliver the highest-quality productions faster and enabling editors to focus on storytelling…

McLaren Teams Up With Hedera for Multi-Year Web3 Partnership: Details

McLaren Teams Up With Hedera for Multi-Year Web3 Partnership: Details

Byadmin

McLaren partners with Hedera to launch digital collectibles and Web3 experiences for fans during F1 and IndyCar events. McLaren Racing has locked in a multi-year partnership with Hedera Foundation. The deal names Hedera as an Official Partner of both the McLaren Formula 1 Team and Arrow McLaren IndyCar Team. The collaboration will tap into Hedera’s…