Modernise without losing their cultural identity, Maureen Ifada challenges brands

Modernise without losing their cultural identity, Maureen Ifada challenges brands

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Meet MARKETING EDGE 2026 National Marketing Stakehokders’ Summit Panellist — Maureen Ifada Dr Maureen Ifada, Marketing Director, FrieslandCampina WAMCO, has urged marketers to preserve the cultural identity of heritage brands while finding contemporary ways to keep them relevant, warning against sacrificing brand distinctiveness in the pursuit of modernity. In her contribution as a panellist at…

Cognizant deploys Anthropic’s Claude AI to modernise Travelport’s travel platform

Cognizant deploys Anthropic’s Claude AI to modernise Travelport’s travel platform

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Indian IT firm Cognizant is deploying Anthropic’s Claude AI assistant to help modernise the technology infrastructure of travel technology company Travelport, as enterprises increasingly adopt generative AI tools to accelerate software development and automate operations. The collaboration will initially focus on Travelport’s booking and servicing platform, including systems handling bookings, exchanges, refunds and disruption management….