How Jeremy Barbara Is Rethinking The Agency Model

How Jeremy Barbara Is Rethinking The Agency Model

Jeremy Barbara is the founder of InHouse Influencer Marketing, a New York-based consultancy launched in late 2025. Rather than operating like a traditional influencer agency, InHouse positions itself as a fractional, embedded influencer marketing team designed to function as if it were part of a brand’s internal organization. The goal, Jeremy says, is to help…

Sentius outlines its approach to AI and unveils GSO search model – Campaign Brief

Sentius outlines its approach to AI and unveils GSO search model – Campaign Brief

January 20 2026, 11:47 am | BY Ricki Green | No Comments Sentius has outlined its stance on AI and unveiled a new tool designed for the age of conversational search. The Generative + Search Optimisation (GSO) model helps brands become recognised as authoritative sources across AI platforms like ChatGPT, Google SGE, Gemini, and Perplexity….

Artificial Intelligence (AI) Model Watermarking Global Market Research Report 2025 with Long-term Prospects to 2029 and 2034

Artificial Intelligence (AI) Model Watermarking Global Market Research Report 2025 with Long-term Prospects to 2029 and 2034

Company Logo Key market opportunities for AI model watermarking include addressing deepfake concerns, enhancing intellectual property protection, and meeting regulatory demands for AI transparency. Growth is driven by robust invisible watermarking innovations, expanding applications in media, finance, and healthcare, and escalating cyber threats. Artificial Intelligence (AI) Model Watermarking Market Artificial Intelligence (AI) Model Watermarking Market…