Why Ignoring AI Search Visibility in 2026 Is Your Firm’s Most Expensive Mistake | 9Sail
The rules of digital visibility have fundamentally changed, and most law firms are still following the old playbook. AI search engines like ChatGPT, Perplexity, and Copilot now handle a ton of queries monthly. If your firm isn’t showing up in AI-generated answers, you’re invisible to a rapidly growing segment of your target market. The cost…
