Desktop software should be verified before installation, especially when users discover it through search results, shared links, forums, or third-party download pages. A familiar logo or application name does not by itself confirm that a page is official or trustworthy. Users should inspect the domain carefully and confirm that the site uses HTTPS. Similar-looking domains,…
Credit: Kampus Production from Pexels Influencers and followers together are more effective than influencers alone. UConn marketing professor Nicholas Lurie and two colleagues have found a little-known method for significantly enhancing social media influencer marketing. In a recently published article in the Journal of Marketing, the researchers highlight how seeding the combination of a prominent…
Celerity to exhibit at London Tech Week 2026. (Image: Celerity) Celerity, the global messaging group behind BulkSMS and Kero, will exhibit at London Tech Week 2026, bringing a comprehensive deep-dive into the Rich Business Messaging landscape for enterprise brands navigating the rapid convergence of SMS, WhatsApp for Business and RCS for Business (Rich Communication Services). …
