MerchantPro: Romania’s eCommerce market is set to reach €8.5 billion in 2026, under pressure from non-EU platforms, AI, and more cautious consumer behavior
The expansion of global platforms is accelerating: in 2025, 1 in 4 Europeans shopped on Temu, while the platform reached 4.7 million monthly active users in Romania. Romania’s eCommerce market reached approximately €8.1 billion in 2025 and could exceed €8.5 billion in 2026. However, growth is entering a more competitive and less predictable phase than…
