John Gordon Nutley, Tennessee-Born Marketing Strategist, Shares Strategies for Building Brand Visibility in an Oversaturated Social Media Environment

John Gordon Nutley, Tennessee-Born Marketing Strategist, Shares Strategies for Building Brand Visibility in an Oversaturated Social Media Environment

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Marketing strategist John Gordon Nutley is sharing practical strategies to help Tennessee businesses improve their visibility on social media. Many local companies now compete with national brands, influencers, creators, and other businesses for the same audience. Nutley believes smaller companies can strengthen their position by focusing on local knowledge, useful content, and a clear brand…

Social media juggernaut encourages retailers to start holiday marketing

Social media juggernaut encourages retailers to start holiday marketing

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Retailers are encouraged to begin holiday marketing earlier, as social media increasingly influences how shoppers discover and choose gifts. This advice comes from Meta, the parent company of social media platforms Facebook and Instagram. Meta has published its 2026 holiday guidance report, which found that 86 per cent of holiday shoppers use social media…

Ask ICODA: Inside Our Crypto Marketing Services — What PR, SEO, and Paid Media Leads Are Telling Clients Right Now

Ask ICODA: Inside Our Crypto Marketing Services — What PR, SEO, and Paid Media Leads Are Telling Clients Right Now

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Every crypto founder hits the same wall: a product that works, a team that believes in it, and a market that doesn’t know it exists. The promise of crypto marketing services is that they bridge that gap. The reality is messier. Some agencies still sell 2021-era playbooks (influencer blasts, press release spam) to projects operating…

Debate over digital downtime: Mental health experts weigh under-16 social media ban

Debate over digital downtime: Mental health experts weigh under-16 social media ban

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In light of the recent implementation of social media restrictions for under-16s, psychologists and mental health experts believe the measure may help protect young users but could also have ­unintended consequences. Countless reports and headlines in recent years have highlighted the potential harm that social media can cause to children and other young users (read…

Illinois Just Passed a Jaw-Dropping Law for Kids’ Social Media – Here’s How It Will Change Everything

Illinois Just Passed a Jaw-Dropping Law for Kids’ Social Media – Here’s How It Will Change Everything

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impact of violence on kids) Supporters of the law argue that by restricting access to these highly optimized, engagement-maximizing algorithms for minors, the state can foster a healthier digital experience. The goal isn’t necessarily to remove children from social media entirely, but rather to redesign their experience to be less manipulative and less prone to…

Media outlet wins 2026 fast-rising tech newspaper award

Media outlet wins 2026 fast-rising tech newspaper award

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TechRegard has been honoured with the 2026 Fast Rising Tech Newspaper of the Year award at the prestigious Golden Stars Award 2026, in recognition of its outstanding contribution to technology journalism and digital news reporting in Nigeria. The award was presented during a colourful ceremony held on Saturday, July 25, 2026, at Watercress Hotel, opposite…

2026 Social Media Updates Brands Can’t Afford to Ignore

2026 Social Media Updates Brands Can’t Afford to Ignore

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What if the strategies that worked for your social media just months ago are already outdated? The first half of 2026 has introduced major social media updates across platforms like Facebook, Instagram, YouTube, TikTok, and LinkedIn. These are not just technical changes. They are reshaping how businesses market, sell, and connect with their audiences.  Staying…

Brands adapt creative playbooks for the retail media era, ETBrandEquity

Brands adapt creative playbooks for the retail media era, ETBrandEquity

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As retail media gathers momentum, brands are rethinking how they create advertising to influence consumers at the point of purchase. Unlike traditional media, where awareness and buying are separated, retail media brings the advertisement and the ‘Add to Cart’ button together, compressing the customer journey and raising the importance of every creative element. At the…

Redwolf Ogilvy named year’s top social media agency at Cyprus Digital Marketing Awards

Redwolf Ogilvy named year’s top social media agency at Cyprus Digital Marketing Awards

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Redwolf Ogilvy won a total of 14 awards at the 2024 Cyprus Digital Marketing Awards, highlighted by its win of the Grand Award for Social Media Agency of the Year. The awards ceremony took place on July 10, 2026, at Ayia Napa Marina. The Grand Award was accompanied by nine Gold and four Silver Awards…