The 9 GEO KPIs that matter in AI search (plus how to measure performance) Generative AI accounted for only 0.18% of traffic in 2025, yet AI-referred visitors posted a 54.15% session conversion rate. So while AI sends less traffic to your site, the visitors it refers are more likely to convert. That contrast helps show…
Google began rolling out the May 2026 core update on 21 May, with a two-week completion window. It is the second core update of 2026 and arrived 48 hours after Google unveiled an AI-first Search redesign at I/O. The two events together move both organic rankings and AI Overview citations at once. Most marketing teams…
Customers make purchasing decisions up to seven seconds before they’re consciously aware of it—yet traditional marketing research relies entirely on what people say they think. This disconnect helps explain why 95% of new products fail despite extensive focus group testing, and why consumers often buy products they claim they’d never purchase. For Shopify merchants, neuromarketing research…
While the government is finally starting to meet apprenticeship needs on AI, outdated assessment measures risk holding back progress and impact While the government is finally starting to meet apprenticeship needs on AI, outdated assessment measures risk holding back progress and impact Euan Blair Chief executive, Multiverse 27 Mar 2026, 5:58 More from this theme…
Generative AI has altered the relationship between academic work and evidence of learning. For decades, homework and take-home coursework served as proxies for individual mastery: a student completed a problem set, wrote an essay, or prepared a lab report to prove their knowledge. That assumption is now unstable. This does not mean assessment is broken….
Artificial intelligence is now part of modern software development. The tools available to engineers today are enabling new levels of productivity, automation, and collaboration. Leaders in technology organizations are asking the same question: how do we measure whether this investment in AI is actually effective? The answer is not in a single metric or dashboard….
