The much-awaited Pitch Finovate – BFSI Marketing Awards 2026 was held on September 23 in Mumbai. The fourth edition of the spectacular awards brought together the brightest minds and leading voices from the banking, financial services and insurance (BFSI) sector. The awards serves as a platform for industry professionals, decision-makers and experts to come together…
AI Search: A Game-Changer for B2B Marketing Accountability Forrester Most B2B marketers understand how buying behaviors are changing. As my colleagues have authoritatively written about, business buyers are turning to answer engines as a tool to increase their speed, efficiency, and confidence in purchasing. Accordingly, 90% of B2B marketing leaders report that AI visibility is,…
Automation is a part of our daily lives in marketing. If you’re in a leadership role or oversee it in some capacity, you’re hearing about it from your team doing the day-to-day work, from those within your industry, or you’re doing your own exploration. Within search marketing, it has helped to greatly scale efforts as…
