The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget. According to POM Marketing’s latest research, “Marketing Under Pressure: Inside the Minds of 100+ B2B Leaders,” 81% of marketers say the pressure to deliver results is higher now than it was two to three years ago. The…
Key Takeaways Aligned teams share one revenue number, one set of metrics and a formal SLA on lead handoff, while feuding teams defend separate scorecards and treat handoffs as a suggestion sales can ignore. The 2026 Demand Generation Benchmark Survey turns the collective experience of hundreds of demand gen leaders into a clear picture of…
Affiliate marketing has long been one of iGaming’s most effective acquisition channels, but the industry’s priorities have evolved. However, rising acquisition costs, expanding regulation and rapid technological development are forcing operators to rethink how affiliate programmes are managed. At the same time, affiliates themselves demand greater transparency, faster reporting and more operational autonomy. For ReferOn,…
India has emerged as one of the world’s leading destinations for digital marketing services. From startups and local businesses to global enterprises, organizations are increasingly partnering with Indian agencies to improve their online visibility, generate qualified leads, and achieve measurable business growth. The combination of technical expertise, creative thinking, and cost-effective execution has positioned Indian…
Central Ohio performance marketing agency sweeps 8 categories in the 2026 Clutch Leader Awards, highlighting a regional shift toward transparent, performance-backed growth strategies. Hilliard, OHIO, Aug. 18, 2026 (GLOBE NEWSWIRE) — Columbus Marketing Experts, a premier digital marketing agency based in Central Ohio, announced today that the firm has earned recognition across eight regional service…
Kimberly Osborne, a former governor’s press secretary & reporter, is a marketing and communications pro with 25+ years experience. Marketing is one of the most transferable disciplines in business. In today’s hiring landscape, organizations often seek highly specialized marketing experience. While identifying the right expertise for a role is important, companies may unintentionally narrow their…
1. What is marketing myopia? Marketing myopia is the tendency to define a business around its products rather than the customer needs and problems it exists to solve. 2. How has marketing myopia changed in the digital age? It now appears through excessive focus on data, engagement metrics, AI, automation, and technology without connecting them…
PHOTO ART: MERCA2.0 | AI Amid the artificial intelligence boom and intensifying digital competition, emotions have become one of the most valuable assets for global brands. That is one of the key conclusions of the latest Kantar BrandZ 2026 Most Valuable Global Brands report, which reveals that companies capable of building deep emotional connections with…
In 2025, the global Influencer Marketing market was estimated to exceed $32 billion. Jennifer Quigley-Jones By C200 member Jennifer Quigley-Jones Influencer marketing is a core media channel and a cross-functional discipline touching brand, performance, PR, and product. In 2025, the global Influencer Marketing market was estimated to exceed $32 billion, representing 35% year-over-year growth. With…
TL;DR SaaS marketing agencies are those companies that help software and technology companies to grow their business without hiring a whole team for marketing. With the help of marketing agencies, companies can take the subscription of the best SEO and GEO experts to help increase performance and grow with the increasing market demand. Check out…
