Head of Video Strategy for YouTube Canada Peter Hand on what advertisers are doing to produce the most profitable commercials for the Super Bowl this year.
Instagram’s regional dominance is weakening in parts of Asia-Pacific (APAC) as brands redirect campaign activity toward short-form video platforms and performance-focused campaign models, according to AnyMind Group’s “State of Influence 2026 Report.” The data points to a regional shift in how creator marketing operates, with markets emphasizing measurable outcomes, while others remain centered on awareness….
AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has released its State of Influence in APAC 2026 Report, revealing a fundamental shift in influencer marketing across the region. Influencer marketing across Asia has evolved from an upper-funnel driver to an outcome-driver in 2025, as influencers are increasingly proven to impact trust,…
The online world changes so fast, doesn’t it? If your small business isn’t keeping up with social media marketing, you might be missing out on customers and sales. It’s not just about posting stuff anymore; it’s about being smart and connecting with people. This guide looks at some expert ways to make your social media…
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Trade shows, conferences, and other events remain critical to your B2B marketing strategy in 2026. As in-person engagement continues to rebound, marketers are under increasing pressure to deliver memorable, relevant, and personal experiences. AI advancements…
Getting your head around investment banking marketing for 2026 feels like trying to catch smoke, doesn’t it? Things are changing fast. The old ways of just churning out endless reports and hoping for the best aren’t cutting it anymore. Clients are savvier, tech is doing more heavy lifting, and what banks are looking for in…
Marketing analytics software helps businesses make smarter decisions based on actual data instead of guesswork. Companies using these tools consistently see better campaign results and higher returns on their marketing spend. The difference shows up in everything from conversion rates to customer acquisition costs. Finding the right platform takes some work. You need to match…
2026 is shaping up to be a defining year for influencer marketing. While investment continues to rise, brands are under pressure to prove clear performance, strategic integration, and measurable ROI. Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source: Pexels Invest, but insist on measurable results According to the Samy’s…
Over the past few months, Grand Theft Auto 6 has been surrounded by rumors, from possible delays and marketing plans to questions about artificial intelligence and the game’s physical release. Now, Take-Two Interactive has stepped in to clear things up, addressing several of the most discussed topics surrounding one of the most anticipated games ever….
AI advancements are reshaping startup productivity and could soon outpace human investors in venture capital. Key Takeaways The line between general chatbots and coding is becoming indistinct as coding evolves into plain English instructions. AI coding agents are not expected to eliminate the competitive advantages of established tech giants. Opus 4.5 marks a significant advancement…
