Ansira Brings Marketing Leaders Together at “The Channel Effect” to Explore the Future of Brand-to-Local Marketing

Ansira Brings Marketing Leaders Together at “The Channel Effect” to Explore the Future of Brand-to-Local Marketing

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Industry leaders shared insights on AI, partner ecosystems, and platform-driven marketing strategies ST. LOUIS, March 18, 2026 /PRNewswire/ — Ansira Partners, Inc. (“Ansira”), the platform of record for brand-to-local ecosystems, hosted The Channel Effect, its sixth annual client summit, from February 23-25, 2026. The event brought together senior marketing leaders from across Ansira’s diverse client community…

Influencer marketing in IPL 2026 to touch ₹700 crore

Influencer marketing in IPL 2026 to touch ₹700 crore

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The number of creators posting IPL-related content has doubled to 1.2 million from 2024 to 2025 What’s the story The Indian Premier League (IPL) is set to witness a major surge in influencer marketing, with brands increasingly relying on creators to connect with audiences during the tournament. A recent report by creator intelligence platform Qoruz…

Η AI κερδίζει έδαφος και στο content marketing – Θετικά τη βλέπει το 74%

Η AI κερδίζει έδαφος και στο content marketing – Θετικά τη βλέπει το 74%

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Η τεχνητή νοημοσύνη αλλάζει με ταχύ ρυθμό τον τρόπο με τον οποίο δημιουργείται, διανέμεται και βελτιστοποιείται το περιεχόμενο, μετατρέποντας σταδιακά το content marketing σε ένα πεδίο έντονης τεχνολογικής εξέλιξης. Από τη σύλληψη ιδεών και τη συγγραφή μέχρι την ανάλυση δεδομένων και την εξατομίκευση περιεχομένου, τα εργαλεία AI μπορούν -όταν χρησιμοποιούνται σωστά- να ενισχύσουν σημαντικά την…

8 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

8 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

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B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape. The keynotes and sessions underscored the importance of adapting to new paradigms, the shift from traditional marketing funnels to more interactive and customer-centric approaches as well as embracing the possibilities of artificial intelligence (AI). This year’s conference,…

Digital tourism marketing: How we can ‘SPEED’ economic growth through strategic positioning

Digital tourism marketing: How we can ‘SPEED’ economic growth through strategic positioning

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By Salami Abdul MOHAMMED The tourism industry contributed US$4.82 billion to Ghana’s economy in 2024 which made up 5.7 percent of its GDP. Tourism employs 370,000 Ghanaians directly. Compared to its African neighbors such as Kenya, Rwanda and Tanzania, Ghana is underperforming. With Ghana having recently come out of stabilization and now seeing its cedi…

Demandbase Experts Share Strategies for Privacy-First Marketing: 2026 #COSeries

Demandbase Experts Share Strategies for Privacy-First Marketing: 2026 #COSeries

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The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase providing the information you need to take your campaign to the next level. The New Campaign Optimization Playbook: AI, Personalization, CTV & Measurement Beyond the Click will feature Demandbase’s Hannah Jordan, Director of Digital Marketing, and Anthony…

Appier Releases Whitepaper on the Future of Autonomous Marketing with Agentic AI

Appier Releases Whitepaper on the Future of Autonomous Marketing with Agentic AI

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logo How agentic systems reshape marketing through continuous decision loops and synergies SINGAPORE, March 16, 2026 /PRNewswire/ — Appier, an AI-native AaaS (Agentic AI as a Service) company, today announced the release of its latest whitepaper, “The Future of Autonomous Marketing with Agentic AI.” The report explores how agentic AI is emerging as a new…

These Marketing Trends Are Helping Small Businesses Get Ahead in 2026

These Marketing Trends Are Helping Small Businesses Get Ahead in 2026

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(Or: How to Win the Internet Without Selling Your Soul to the Algorithm Gods) If you listen to marketing gurus long enough, you’ll eventually hear the same prophecy repeated like a cult chant: “Everything has changed.” Apparently, every year is the year marketing gets completely reinvented. Every platform is the future. Every trend is revolutionary….

How To Use Video In Email Marketing: Best Practices For 2026

How To Use Video In Email Marketing: Best Practices For 2026

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Email is one of the most important channels in any marketing strategy, and there’s a lot you can do to unlock its full potential. If you’re ready to take your email marketing campaigns to the next level, consider incorporating a powerful tool: video. Uniting video and email content can help reinforce your brand identity, get…