How AI Is Making Video Creation More Accessible for Everyone

How AI Is Making Video Creation More Accessible for Everyone

Creating a video used to mean having access to a camera, suitable locations, lighting, editing software, and enough time to bring everything together. Even a short clip could involve several technical steps. Today, artificial intelligence is changing that process by giving more people ways to experiment with video without having to manage every part of…

Techno Sid: Making AI, Software, Cybersecurity & Digital Trends Easy to Understand

Techno Sid: Making AI, Software, Cybersecurity & Digital Trends Easy to Understand

ADVERTISEMENT In a digital landscape where technology changes almost every day, finding useful and understandable information can be a challenge. Techno Sid has developed as a technology-focused online publication built around a straightforward objective: making technology information practical, accessible and easier to understand for everyday readers, professionals and technology enthusiasts. The platform covers a broad…

Marketers on making influencers their ‘main brand building channel’

Marketers on making influencers their ‘main brand building channel’

Keen not to “disappear into the mush”, businesses across the marketing spectrum are making influencers a central part of their brand building mix. Influencers are known for driving short-term social engagement, but how effective are they as a long-term brand building channel? Asahi director of brand communications, Caroline Drewes, explains influencer marketing is one of…

Is AI Making Developers More Productive Or Just Busier?

Is AI Making Developers More Productive Or Just Busier?

By Muzammil Rawjani, Founder of Software Orca, delivering mobile, custom, and AI-powered software solutions. Ask a room of engineering leaders whether their teams got faster this year, and most will say yes without hesitation. But then ask them to point to a release date pulled forward, a defect count driven down or a customer complaint…

AI Doesn’t Know Your Margins. That’s Why It Isn’t Making You Money

AI Doesn’t Know Your Margins. That’s Why It Isn’t Making You Money

$100 dollar bills spilling out of suitcase. MORE LIKE THIS.. in lightboxes below. getty The question about whether to adopt AI is done, but the question of how to get money back from it is just now beginning. The Writer’s 2026 Enterprise AI Study reported that 59% of organizations are spending an average of $1…

Making sense of AI in modern marketing at B2B Marketing UnBoxed 2026, ETBrandEquity

Making sense of AI in modern marketing at B2B Marketing UnBoxed 2026, ETBrandEquity

Marketing has never stood still. Every era has introduced a force that has challenged the sworn playbooks. Today, that force is AI. For marketers, it has sparked equal parts excitement and uncertainty. AI is changing how content is created, campaigns are executed, decisions are made and customer experiences are delivered. Alongside the promise of unprecedented…

Seven ways AI is making 2025 tech layoffs different from Silicon Valley’s earlier job cuts

Seven ways AI is making 2025 tech layoffs different from Silicon Valley’s earlier job cuts

The latest wave of tech layoffs looks very different from the massive workforce cuts that hit Silicon Valley during 2022 and 2023. Earlier layoffs were largely driven by pandemic overhiring, slowing ad markets and fears of an economic downturn. But in 2025, many companies are restructuring for a different reason: artificial intelligence. Instead of broad-based…

AI is making the internet more artificially happy, study finds

AI is making the internet more artificially happy, study finds

As of mid-2025, about a third of newly published websites were generated by artificial intelligence. That’s a massive increase from just three years before when the number hovered around zero. The AI written text provides fewer diverse viewpoints and is generally presented in a cheerful manner. That’s all according to an early study out last…