Majority of Marketers Are Already Optimizing for AI-Generated Search Answers as Google Query Volume Hits an All-Time High, SEO Essex Analysis Finds
An SEO Essex analysis of public data finds that with generative AI transforming search behavior and Google queries at an all-time high, 73% of marketers now prioritize content for AI-generated answers (Interactive Advertising Bureau, 2026), and local businesses that adapt their content for AI visibility stand to gain a competitive edge over those that don’t….