KUALA LUMPUR, Sept 12 — News consumption has reached a turning point: social media now edges television and news websites as the most widely used source of news. This changing mix of traditional and digital news sources is reflected in the 2026 edition of the annual Digital News Report, published by the Reuters Institute for…
Keen not to “disappear into the mush”, businesses across the marketing spectrum are making influencers a central part of their brand building mix. Influencers are known for driving short-term social engagement, but how effective are they as a long-term brand building channel? Asahi director of brand communications, Caroline Drewes, explains influencer marketing is one of…
The Lusaka edition will integrate seamlessly with the Creative Industry Business Summit and the Kwimbo National Arts Festival. The Africa Creative Market (ACM) has officially announced its 2026 edition, marking five years of impact with a bold, five-city global activation. The milestone year will be anchored by a six-day flagship event in Lusaka, Zambia, following highly successful satellite activations in Cannes, Lagos, Johannesburg, and…
