LunarLinks

For decades, marketers in the United States treated the funnel like a sacred relic. Awareness at the top. Conversion at the bottom. Predictable. Orderly. Comforting — like mac and cheese for the data-driven soul. But 2026 consumers behave less like a funnel and more like a caffeinated squirrel with Wi-Fi. They bounce between TikTok, Google,…