The Gist What’s the biggest mistake marketing teams make evaluating martech tools? Chasing feature lists like “AI-powered attribution” instead of mapping every tool back to a concrete outcome, such as faster campaign execution or reduced time-to-insight. Why does AI expose bad data hygiene instead of fixing it? AI tools inherit the flaws of siloed, delayed…
A wave of mid-2026 data shows artificial intelligence (AI) tools generate heavy hidden costs, with up to 82% of enterprise AI spending lost to bug fixes, rewrites, and review delays before reaching production. The strain shows across three fronts, with engineering teams shipping unreliable code, Oracle taking on heavy debt to build AI capacity, and…
The young woman in the stands simply sighed, turned her head and sat there, looking impossibly composed, while 15 million strangers fell briefly in love with someone who had never existed. She was, according to the caption accompanying one of many posts, “the average Korean woman”. Her admirers quickly crowned her a “baseball goddess”, analysing…
Roger Avary is writing/directing a new feature adaptation of John Milton’s fallen angel tale ‘Paradise Lost’ after near-decade hiatus.
“I’d recommend leaders watch for spots where work starts bouncing back and forth for edits, multiple reviews, or manual fixes, especially from their strongest employees. If speed is up but AI-generated mistakes, revisions, or frustration are also climbing, that may be a sign AI is adding friction instead of value,” says Kareem Osman, VP and…
Mumbai: New global research released by Workday reveals a significant “productivity paradox” where organizations are failing to capture the full value of artificial intelligence. While the study, titled “Beyond Productivity: Measuring the Real Value of AI,” found that 85% of employees report saving between one and seven hours per week using AI tools, nearly 40%…
