Modernise without losing their cultural identity, Maureen Ifada challenges brands

Modernise without losing their cultural identity, Maureen Ifada challenges brands

Meet MARKETING EDGE 2026 National Marketing Stakehokders’ Summit Panellist — Maureen Ifada Dr Maureen Ifada, Marketing Director, FrieslandCampina WAMCO, has urged marketers to preserve the cultural identity of heritage brands while finding contemporary ways to keep them relevant, warning against sacrificing brand distinctiveness in the pursuit of modernity. In her contribution as a panellist at…

Publishers Are Losing Their Readers to AI. The Washington Post’s Tech Arm Built a Solution

Publishers Are Losing Their Readers to AI. The Washington Post’s Tech Arm Built a Solution

Arc XP launches Ask The News, giving news publishers a way to answer reader questions with their own journalism — and keep the audience data, conversions, and revenue that AI platforms are quietly capturing. WASHINGTON, July 13, 2026 /PRNewswire/ — Every day, millions of readers who once visited a news site now get their answers…

2 Artificial Intelligence (AI) Stocks That Won in 2025 Are Losing in 2026. Why This Is a Buying Opportunity

2 Artificial Intelligence (AI) Stocks That Won in 2025 Are Losing in 2026. Why This Is a Buying Opportunity

The market produced many artificial intelligence (AI) stock winners in 2025, as the S&P 500 index soared to new heights. However, it has been a different story in 2026, with many of these stocks stumbling through the first quarter of the year. While not every AI stock that outperformed in 2025 deserved to, the reverse…

$25million deepfake scam exposes new threat: How Ghanaian businesses can avoid losing millions to AI fraud

$25million deepfake scam exposes new threat: How Ghanaian businesses can avoid losing millions to AI fraud

Cyber criminals are increasingly deploying generative artificial intelligence to execute sophisticated fraud schemes, and Ghanaian businesses must urgently strengthen their payment verification processes or risk becoming the next victims, a leading fraud expert has warned. In a detailed advisory issued by Wells Fargo’s Fraud Education and Awareness Program, Anil G. Khilnani revealed that 79 per…

Scaling Personalization in Marketing Automation Without Losing Authenticity

Scaling Personalization in Marketing Automation Without Losing Authenticity

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! When every customer expects you to know them yet resists being known too well, marketing enters a delicate tension. The future of marketing automation lies in finding equilibrium to scale personalization in a way that…