Cannes Lions 2026: Creativity’s next chapter in health

Cannes Lions 2026: Creativity’s next chapter in health

Recorded live from Cannes Lions 2026, this MM+M x GSW podcast explores the ideas, innovations and cultural shifts shaping the future of health marketing. Jillian Brooks, SVP, group creative director at GSW LA, and Chris Ovdiyenko, SVP, experience director at GSW Columbus, unpack the biggest themes emerging from Cannes, from the growing influence of AI-powered…

Unilever’s Global CMO Reframes Influencer Marketing at Cannes Lions 2026, ETBrandEquity

Unilever’s Global CMO Reframes Influencer Marketing at Cannes Lions 2026, ETBrandEquity

​Leandro Barreto, global CMO, Unilever, speaking at Cannes Lions 2026​Consumer packaged goods major Unilever has reframed the way it builds its biggest consumer brands, shifting the central question of its marketing from what a brand wants to say to what other people want to say about it. This is a change Leandro Barreto, global CMO,…

BYD Unleashes AI for Global Marketing Expansion at Cannes Lions 2026, ETBrandEquity

BYD Unleashes AI for Global Marketing Expansion at Cannes Lions 2026, ETBrandEquity

BYD plans to deploy artificial intelligence agents across its global sales and marketing operations, a move designed to generate hyper-localised content in minutes and accelerate its challenge to legacy automakers. Stella Li of BYD with Martin Sorrell at Cannes Lions 2026In a fireside chat with Martin Sorrell, executive chairman of S4 Capital, at the Cannes…

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellow

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellow

Owame Mapedi named among 12 global fellows selected from hundreds of applicants across 10 countries. The ACA and Effie South Africa are proud to announce that Owame Mapedi, a 3rd and final year BCom Marketing Management student at University of Johannesburg (UJ), has been selected as a Effie Lions Foundation 2026 Voices of the Future…