Why Community-Driven Marketing is the Ultimate Growth Lever in 2026

Why Community-Driven Marketing is the Ultimate Growth Lever in 2026

Byadmin

The playbook for digital marketing has fundamentally shifted. For years, small businesses and growing enterprises followed a predictable formula: pour capital into paid social media ads, optimize the creative, and wait for conversions. However, as we move through 2026, skyrocketing Cost-Per-Click (CPC) rates, changing data privacy regulations, and rampant ad fatigue among consumer demographics have…

AI becomes key lever on company profits, says PwC Cyprus

AI becomes key lever on company profits, says PwC Cyprus

Byadmin

AI is no longer simply a productivity tool, but is becoming one of the most important sources of operating leverage for companies that know how to use it, according to Yiannis Stavrianos, Senior Manager, Advisory Services at PwC Cyprus.  Stavrianos said the shift is already visible among a small group of organisations that have moved beyond experiments and…