Red House Launches New Website Designed Around the Challenges Facing B2B Marketing Leaders

Red House Launches New Website Designed Around the Challenges Facing B2B Marketing Leaders

Celebrating 25 years, the agency introduces a more intuitive way to explore marketing solutions, proven results and emerging industry trends. ATLANTA, November 05, 2026–(BUSINESS WIRE)–Red House, an award-winning B2B marketing agency celebrating its 25th anniversary, has launched a new website designed to help marketing leaders navigate evolving business challenges, keep up with trends shaping complex…

Forrester’s 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives

Forrester’s 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives

SINGAPORE, Oct. 22, 2026 /PRNewswire/ — According to Forrester’s (Nasdaq: FORR) 2027 B2C marketing, customer experience, and digital predictions, rising AI costs will force B2C marketing leaders to scale back a third of AI initiatives. As AI usage grows and martech vendors increasingly adopt usage-based pricing models, every agent interaction, generated asset, and automated workflow becomes…

Open Innovation Day 2026: Global Tech and Investment Leaders Join Forces in Ho Chi Minh City to Build the Next-Generation Industrial City

Open Innovation Day 2026: Global Tech and Investment Leaders Join Forces in Ho Chi Minh City to Build the Next-Generation Industrial City

HO CHI MINH CITY, Vietnam, Oct. 20, 2026 /PRNewswire/ — On October 26, 2026, the annual international event Open Innovation Day 2026 (OID 2026), themed “Power the Next-Generation Industrial City,” will take place at Skylar 4, Thiskyhall Sala, 10 Mai Chi Tho Street, An Khanh Ward, Ho Chi Minh City, alongside a series of related activities….

NexTech Summit 2026 to Bring Enterprise Technology Leaders Together to Shape the Intelligent Enterprise

NexTech Summit 2026 to Bring Enterprise Technology Leaders Together to Shape the Intelligent Enterprise

New Delhi, India | October 2026: As artificial intelligence, cybersecurity, data intelligence and digital acceleration reshape the enterprise landscape, technology leaders are increasingly expected to move beyond digital adoption and deliver measurable business outcomes. From building reliable data foundations for enterprise AI to strengthening cybersecurity and optimising technology investments, organizations must align innovation with business…

How Marketing Leaders Should Measure AI Productivity, Cost Savings and Growth

How Marketing Leaders Should Measure AI Productivity, Cost Savings and Growth

CMOs should not measure AI ROI with a single metric. AI can create several different types of value. It can allow employees to accomplish more, reduce external spending, improve conversion, accelerate pipeline or improve customer understanding. Those outcomes should be measured separately before being combined into an overall assessment of return. Open Future Forum’s September…

DigiCon 2026 gathers over 2,000 industry leaders to drive the future of digital collaboration

DigiCon 2026 gathers over 2,000 industry leaders to drive the future of digital collaboration

DMAP’s flagship conference returns October 15–16 with global thought leaders, five specialized tracks, and immersive experiences built around the power of collaboration The Digital Marketing Association of the Philippines (DMAP) is bringing together more than 2,000 marketers, creatives, technologists, business leaders, and innovators as DigiCon 2026 returns for its 11th edition on October 15–16 at…

AI is exposing the fault lines in creative production, industry leaders caution

AI is exposing the fault lines in creative production, industry leaders caution

Artificial intelligence can produce creative work faster than ever, but organisations risk accelerating existing – and new – problems unless they redesign the processes surrounding it. That was one of the central messages to come out of ‘The Role of AI in Creative Production,’ a webinar hosted by Williams Lea and Prolific North. The discussion…

Affiliate Leaders Summit to examine future of SEO and search through dedicated track

Affiliate Leaders Summit to examine future of SEO and search through dedicated track

The Affiliate Leaders Summit 2026 will examine how affiliates can adapt their search strategies to maintain content visibility and attract new audiences during a dedicated Content & Discovery conference track in Lisbon. The track, taking place on Thursday, Oct. 1, will bring together SEO specialists, affiliate experts and performance marketers to discuss organic search, content…