B2B lead generation in 2026 is shaped by three forces: AI, buyer led research, and increasingly complex buying committees. The days of throwing everything into a marketing automation system and hoping for the best are long gone. Today’s high performing teams don’t just adopt new tools, they rethink how buyers want to engage, evaluate, and…
Mitsumi Distribution is set to headline GITEX Kenya 2026, bringing a broad portfolio of global technology brands to Nairobi at a time when East Africa is emerging as one of the fastest-growing technology markets. The event, scheduled for May 19 to 21, 2026, comes amid rising demand for enterprise technology solutions across sectors, driven by…
At a time when marketing teams are overwhelmed by dashboards, trend reports, social listening and generative AI tools, a new Australian-founded platform is launching with a different proposition: helping brands understand what’s changing in culture, and what to actually do about it. Rumblings, is an AI-powered decision engine that spots early shifts in human…
Manchester-founded integrated social agency SocialChain, now part of the Brave Bison Group, has appointed Sophie Berman as head of influencer as the business “accelerates the expansion of its creator marketing capabilities and scales its end-to-end influencer offering.” Berman joins from Havas Play UK where she was head of talent and influencer, and brings extensive experience…
Cyprus and Greece ranked among Europe’s leaders in personal use of generative artificial intelligence, while business adoption lagged significantly behind, according to new data from Eurostat. The survey, published in December 2025, showed that 44.2% of Cypriots aged 16 to 74 used generative AI tools in the three months prior to the study, well above…
Immerse yourself… Immersive, inspirational, and outfit-first – that’s the kind of shopping experience that customers ought to be getting from ASOS, says CEO José Antonio Calamonte. OK, fair enough – so how does he plan to deliver it to them? The ups and downs of UK e-commerce pioneer ASOS have been covered at length on…
Company Logo Germany’s B2B BNPL market is growing rapidly, driven by strong SME demand for flexible payment options amid tightening bank credit. Key opportunities include digitisation of procurement, expanding BNPL into e-commerce platforms, leveraging SEPA Instant for real-time settlements, and cross-border expansion in the eurozone. German B2B Buy Now Pay Later Market German B2B Buy…
AI is not a replacement for the industrial workforce, but a tool whose value depends on human cognition, contextual judgment, and domain-specific expertise. It emphasizes that Industrial STEM education is essential for preparing leaders and skilled professionals who can interpret data, apply technology effectively, and build workforce pipelines for emerging industries. Industrial STEM is more…
Στο πλαίσιο του MWC 2026, η Samsung αποκάλυψε την τεχνολογία LEAD 2.0, που υπόσχεται να φέρει μια νέα εποχή στις οθόνες των smartphones. Η καινοτομία εστιάζει σε υψηλή φωτεινότητα, έντονα χρώματα και ελάχιστα πλαίσια, δείχνοντας την κατεύθυνση που θα ακολουθήσουν οι συσκευές επόμενης γενιάς. Η τεχνολογία LEAD 2.0 ξεχωρίζει για τη δυνατότητα να φτάνει μέγιστη…
In a B2B enterprise, the process of getting a handshake to a final contract is seldom a smooth sail. The B2B sales of high-ticket purchases are not as spontaneous as B2C purchases. It is not as simple as just doing ordinary advertising, and it takes extremely specialised Digital Marketing Services which value relationship-building and strategic…
