Generative AI Could Spawn NIL Lawsuits Over Deepfakes in Sports

Generative AI Could Spawn NIL Lawsuits Over Deepfakes in Sports

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The growing pervasiveness of generative AI is creeping further into the sports and entertainment world, raising the prospect of athletes, coaches and other figures bringing NIL, right of publicity and intellectual property lawsuits over deepfakes and other AI-generated misuses. A couple of weeks ago, the White House posted on TikTok a video clip showing an AI-altered Ottawa…

AI Lawsuits in 2026: Settlements, Licensing Deals, Litigation

AI Lawsuits in 2026: Settlements, Licensing Deals, Litigation

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This year will mark three years since The New York Times sued OpenAI and Microsoft for copyright infringement, and although the outcome of the case could be a milestone in clarifying whether AI vendors can use large amounts of creative content to train models without obtaining permission from creators, the case is still pending. The…