On May 15, 2026, Google published its first official guide to optimizing websites for AI Overviews and AI Mode. The most useful section is everything it tells site owners not to do. Four “AI optimization” tactics that have been driving agency up-charges for the past two years are now, per Google itself, optional at best:…
Share Post Pinterest Messenger The news everyone got half-right In May 2026, Google removed FAQ rich results from search — the collapsible question-and-answer boxes that used to expand under listings. Within hours every SEO newsletter ran a variant of “strip FAQPage schema off your site.” That’s wrong, and Google’s own language is the proof. Per…
AI didn’t kill SEO. It killed average content. For decades, “good enough” content worked. A well-optimized article, a competent explanation of a topic, or a detailed blog post could still earn rankings and drive organic traffic. Advertisement That era has ended. Today, authenticity and radical transparency set the competitive baseline for content that ranks and…
