Kantar BrandZ 2026 explains why emotional marketing delivers better results

Kantar BrandZ 2026 explains why emotional marketing delivers better results

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PHOTO ART: MERCA2.0 | AI Amid the artificial intelligence boom and intensifying digital competition, emotions have become one of the most valuable assets for global brands. That is one of the key conclusions of the latest Kantar BrandZ 2026 Most Valuable Global Brands report, which reveals that companies capable of building deep emotional connections with…

Only 27% of influencer content actually helps brands, reveals Kantar study

Only 27% of influencer content actually helps brands, reveals Kantar study

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PHOTO ART: MERCA2.0 | GEMINI The creator economy is experiencing one of its strongest periods of global expansion, but the rapid growth of influencer marketing is also creating a major challenge for brands: most sponsored content fails to generate a meaningful impact on brand building. That is the conclusion of the Kantar BrandZ 2026 Most…