The Gist What is a customer journey management platform? Software that connects cross-channel customer data, analysis and action so teams can see what customers actually do, not just what a map says they should do. How is it different from a CDP or DXP? A CDP unifies customer data and a DXP delivers digital experiences,…
As artificial intelligence changes how organizations work—and how cyber threats move—business leaders are being asked to think beyond adopting the newest technology. The more urgent question is whether their people, systems, and operations can continue functioning when disruption happens. PLDT Enterprise is helping move that conversation forward through a series of speaking engagements, workshops, and…
Something exciting is taking place in Nigeria right now. The energy in the air is palpable. The citizens can feel it. I felt it too the last time I was there. A feeling that change is coming, and is coming fast. It didn’t take me long to trace back to the source of this unmistakable…
The latest addition to AppsFlyer’s Measurement Suite brings mobile-grade attribution and optimization signals to web SAN FRANCISCO, May 21, 2026–(BUSINESS WIRE)–AppsFlyer, the Modern Marketing Cloud, today launched Web Performance Measurement, extending the attribution standard that defined mobile performance marketing to web. The release gives marketers one independent source of truth across web and mobile, with…
The Gist Digital behavior is expanding, not replacing. Customers are layering search, social, video and AI into a single journey rather than abandoning one channel for another. The customer journey is now multi-entry and non-linear. People move fluidly across platforms based on intent, not sequence, making traditional funnel models less relevant. AI is reshaping expectations,…
A discussion to review the progress of projects implemented under the Ministry of Digital Economy in 2025 and to examine new projects planned to be implemented under the 2026 budgetary allocations was held yesterday morning (19) at the Presidential Secretariat under the patronage of the Minister of Digital Economy, President Anura Kumara Dissanayake. Special attention…
